Creative
About me
I'm a creative and art director passionate about art and pop culture, currently based in Buenos Aires. I've worked in advertising, developing ideas and visual concepts that came to life across different formats. I like exploring new ways to shape ideas that feel relevant, grounded in real insights, and enjoy working with creative people from around the world. Hope you like what you see, and feel free to reach out.
2026
Art Director
MAURO
Clients
BUENOS
AIRES
Netflix, Mercado Libre, Amazon Music, Lenovo, Marriott, Adobe, NEOM, Axe/Lynx, Hellmann's, Savora, Sedal , & others.
MARCON
THE MISSING
NPC
- The Clio Awards
Silver [1x] Entertainment (Digital and Mobile Games)
- Diente
Gold [1x] (Interactive/Gaming)
Silver [1x] (Design/Digital)
Bronce [4x] (DesignMotion Graphics – Interactive/Mobile – Interactive Craft – Design/UX/UI)
- Ojo de Iberoamérica
Shortlist [2x] (Technology – Digital Campaign)
- NY Festival
Shortlist [2x] (Branded content / Mobile – Digital / Gaming)
- +Digital
Gold [3x] (Metaverse – Entertainment – Digital Craft)
Silver [2x] (Technology Craft – Brand Experience)
Bronce [4x] (Strategy – Content – Innovation – Media)
Netflix
Cielo Grande is a Netflix original for tweens, centered on a girl searching for her long-lost mother. But tweens don’t watch TV... they’re on YouTube, gaming platforms, and Roblox
So we brought the show to them: we turned Cielo Grande into an immersive Roblox experience. In an RPG-style server, users could explore easter eggs, complete activities, interact with NPCs, and even solve the main plot (without major spoilers).
We closed with a live meet & greet in-game, featuring the cast and fans together inside the platform.
TV BIG
SHOWS
SPOILER
BOX
Mercado Libre
Mercado Libre
We took care of Telefe’s “Big Shows” partnerships.
For Bake Off, we invited everyone to do exactly what the show is all about: get tempted. Damián Betular and Wanda Nara, the hosts, brought the message to life.
For Survivor, we encouraged viewers to enjoy the comfort of ordering their favorite products from home—while watching the most uncomfortable reality show of all time. SofĂa “La Reini” Gonet helped us spread the message while live-following the show herself throughout airing.
To promote Level 6 across Latin America—offering Disney+ and Star+ for free, and Max at 50% off Mercado Libre tapped into the buzz around Obi-Wan and House of the Dragon.
Using everyday objects as subtle clues, we hinted at moments, easter eggs, and lore from the series, inviting fans to connect the dots.
- Diente
Silver [1x] (Interactive/Influencers)
Bronce [2x] (Design/Direct - TV/Streaming)
FRIENDS WITH
BENEFITS
SENSEIS
Mercado Libre
Mercado Libre
Mercado Libre is Latin America's leading shipping brand. To promote their new Level 6 subscription—featuring free shipping, streaming perks, and exclusive discounts—we invited people to become “friends with benefits” of the brand, playing with the double meaning of relationships and rewards.
Mercado Libre is Latin America's leading shipping brand. To promote their new Level 6 subscription—featuring free shipping, streaming perks, and exclusive discounts—we invited people to become “friends with benefits” of the brand, playing with the double meaning of relationships and rewards.
+54 9 1138569281